it all started with a chair

innovator was born in the 1969. It started with a young designer and a chair. He wanted a chair that he could take outside to gaze at the pale blue Scandinavian sky. But at the time no such chair exisited. So, he made one. In Sweden, six months of the year are winter. And with such limited daylight hours, how to make the very most of the limited warmth of the sun became a big theme. It was this harsh natural environment that lead to the chair becoming not just a piece of furniture, but more "a tool to help you enjoy your life".

fast forward to 2023

Innovator, the Swedish-Japanese suitcase brand, has undergone a remarkable evolution from its humble beginnings as a manufacturer of outdoor chairs to becoming a prominent name in the world of modern travel. What started as a quest for innovative design and functionality has blossomed into a brand that embodies style, durability, and affordability. From the outset, Innovator recognised the importance of combining form and function, pushing boundaries to create outdoor chairs that were not only comfortable but also aesthetically pleasing. Building on their success, Innovator expanded their expertise and channeled their passion for innovative design into crafting suitcases that catered to the needs of today's discerning travelers. The result is a collection of stylish, thoughtfully designed, and affordable suitcases that seamlessly blend practicality with elegance. Innovator's dedication to quality and their commitment to providing exceptional value have positioned them as a brand that constantly evolves to meet the ever-changing demands of the modern traveler, redefining the way we experience and embrace the art of travel.

ready to travel with innovator?


  • PRODUCT TESTED

    all items are tested and inspected

  • 2-YEAR COVERAGE

    on all your suitcases

  • SERVICE CENTER

    we got you covered so you don't have to worry

  • CUSTOMER SERVICE

    our experienced agents are always at your disposal

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